Privacy Policy
Last updated: February 2026
1. Introduction
Asgard Apps ("we", "our", "us") is committed to protecting your privacy and personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains what data we collect, how we use it, and your rights regarding your personal information. This policy applies to all apps published by Asgard Apps, including MapStack.
2. Data Controller
Asgard Apps is the data controller responsible for your personal data. If you have questions about this policy or your data, contact us at privacy@asgardapps.co.uk.
3. Data We Collect
We collect the following personal data: • Account information: Email address, display name, and profile photo (if provided) • Authentication data: Sign-in method (email, Google, or Apple) and account creation date • Location data: Your current location (only when the app is in use and you have granted permission) for route optimization • Route data: Destinations you add and optimized routes • Device data: Device type and operating system for app compatibility • Subscription data: Purchase status for managing Pro features
4. Legal Basis for Processing
We process your data under the following legal bases (Article 6, UK GDPR): • Consent: You consent to data processing when creating an account and accepting this policy • Contract: Processing is necessary to provide the service you have signed up for • Legitimate interest: We may process data for app improvement and security purposes
5. Third-Party Data Processors
We share data with the following third-party processors who help us operate the service: • Firebase (Google LLC) — Authentication and database storage. Your account and route data is stored on Firebase servers. • RevenueCat — Subscription and payment management. Processes purchase status only. • Google Maps Platform — Route optimization, geocoding, and map display. Destination addresses and coordinates are sent to Google for processing. • Google Cloud Vision — OCR/document scanning. Document images are processed to extract text. • Apple Sign-In / Google Sign-In — Authentication only, when you choose these sign-in methods. All processors comply with GDPR requirements. Data may be transferred to servers outside the UK under appropriate safeguards (Standard Contractual Clauses).
6. Data Retention
We retain your data as follows: • Account data: Retained until you delete your account • Active routes: Retained until you delete them or delete your account • Authentication logs: Retained for the duration of your account When you delete your account, all associated data is permanently removed from our systems.
7. Your Rights
Under UK GDPR, you have the following rights: • Right of access (Article 15): You can export all your data from the app settings • Right to rectification (Article 16): You can update your profile information at any time • Right to erasure (Article 17): You can delete your account and all data from the app settings • Right to data portability (Article 20): You can export your data in JSON format • Right to object (Article 21): You can contact us to object to specific processing activities • Right to lodge a complaint: You can file a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
8. Children's Privacy
Our apps are not intended for children under 13 years of age. We do not knowingly collect personal data from children under 13. If you believe we have collected data from a child under 13, please contact us immediately.
9. Security
We implement appropriate technical and organisational measures to protect your personal data, including encrypted data transmission (HTTPS/TLS), secure authentication via Firebase, and access controls on our database.
10. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of significant changes through the app or via email. Continued use of the app after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this privacy policy or wish to exercise your data rights, contact us at: Email: privacy@asgardapps.co.uk Website: asgardapps.co.uk/privacy